{
  "id": 17255709,
  "title": "Ternus talks AI, Steve Jobs, and not looking to emulate business CEOs",
  "url": "https://urgent.news/2026/10/30/ternus-talks-ai-steve-jobs-and-not-looking-to-emulate-business-ceos",
  "topic": "ai",
  "section": "AI",
  "published": "2026-10-30T16:17:36.000Z",
  "source": {
    "name": "AppleInsider",
    "slug": "appleinsider",
    "url": "https://appleinsider.com/articles/26/10/30/ternus-talks-ai-steve-jobs-and-not-looking-to-emulate-business-ceos"
  },
  "original_language": "en",
  "account": "CEO John Ternus has been promoting the new MacBook Pro while answering questions about his leadership approach. When asked about business leaders he admires, Ternus admitted he hadn't thought about it much. He did mention Steve Jobs and Tim Cook, but emphasized learning from his colleagues more than from past leaders. Ternus expressed admiration for Jobs, stating he felt like a student of Jobs' teachings. He also praised working closely with Tim Cook, noting Cook's availability to help as Executive Chairman. Ternus confirmed Apple is not behind on AI, but stressed they won't ship AI for AI's sake. He emphasized building products that users love, rather than focusing on AI. Ternus also acknowledged the need for regulation in AI, focusing on security and user information protection. He highlighted his engineering background, which he valued more than Cook's business acumen, and his passion for product development. Ternus received endorsement from Apple executives like Greg Joswiak and Johny Srouji, who praised his product sense and the company's culture.",
  "summary": "CEO John Ternus has been doing the rounds promoting the new MacBook Pro, but has now also taken questions about his approach to Apple's business approach. John Ternus Even as Ternus has been saying that now is the right time to produce a touch-screen MacBook Pro, he is still being asked about being CEO. Wired 's Steven Levy says Ternus was stumped by a question about business leaders who inspire…",
  "key_points": [],
  "editors_take": null,
  "illustration": null,
  "coverage": {
    "outlets": 1,
    "also_reported_by": []
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}