{
  "id": 17252008,
  "title": "Top YouTuber MrBeast has named his first chief marketing officer",
  "url": "https://urgent.news/2026/10/30/top-youtuber-mrbeast-has-named-his-first-chief-marketing-officer",
  "topic": "business",
  "section": "Business",
  "published": "2026-10-30T16:23:04.000Z",
  "source": {
    "name": "Business Insider",
    "slug": "business-insider",
    "url": "https://www.businessinsider.com/mrbeast-jimmy-donaldson-first-chief-marketer-feastables-michelle-st-jacques-2026-10"
  },
  "original_language": "en",
  "account": "YouTuber MrBeast, real name Jimmy Donaldson, has appointed his first chief marketing officer (CMO). The company has promoted Michelle St. Jacques, head of Feastables, to the role. St. Jacques will lead marketing efforts and define the MrBeast brand across the company, Beast Industries. This move reflects the company's expansion beyond its YouTube roots, aiming to become a Disney-style entertainment giant. St. Jacques, who has been with Beast Industries since February, brings experience in consumer goods, including Feastables, and has a track record of leading consumer brands. Beast Industries CEO Jeff Housenbold chose St. Jacques over external candidates, praising her strategic vision and leadership capabilities.",
  "summary": "YouTube star MrBeast's company named Michelle St. Jacques to the role, an expansion of her duties leading Feastables.",
  "key_points": [
    "MrBeast appoints Michelle St. Jacques as first CMO.",
    "St. Jacques heads Feastables, brings consumer goods experience.",
    "Move signals Beast Industries' expansion into entertainment."
  ],
  "editors_take": null,
  "illustration": null,
  "coverage": {
    "outlets": 1,
    "also_reported_by": []
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}