{
  "id": 17251708,
  "title": "Today Show Halloween 2026: See host costumes",
  "url": "https://urgent.news/2026/10/30/today-show-halloween-2026-see-host-costumes",
  "topic": "business",
  "section": "Business",
  "published": "2026-10-30T15:35:44.000Z",
  "source": {
    "name": "The Economic Times",
    "slug": "the-economic-times",
    "url": "https://economictimes.indiatimes.com/news/international/world-news/today-show-halloween-2026-savannah-guthrie-jenna-bush-hager-surprise-fans-with-iconic-nbc-transformations/articleshow/135367849.cms"
  },
  "original_language": "en",
  "account": "On Friday, October 30, the Today show hosted an elaborate Halloween costume extravaganza to celebrate NBC's 100th anniversary. The annual special featured hosts Savannah Guthrie, Jenna Bush Hager, Craig Melvin, Al Roker, and other familiar faces in iconic television characters and personalities from the network's history.\n\nOne of the highlights was the Friends-inspired transformation featuring Savannah Guthrie as Rachel Green and Jenna Bush Hager as Phoebe Buffay. Bush Hager sang Phoebe's famous \"Smelly Cat\" song alongside her cat, Maisie. Al Roker dressed as Gumby, delivering an angry monologue while demanding recognition for his contributions to the network.\n\nDylan Dreyer recreated Jeannie from I Dream of Jeannie, using her pink-and-red outfit and magical powers to change the weather. Craig Melvin dressed as Snoop Dogg and called out for his friend Martha Stewart, who surprised him by appearing onstage. Willie Geist transformed into Johnny Carson's Carnac the Magnificent, recreating a famous comedy routine.\n\nSheinelle Jones joined the Radio City Rockettes for a dance performance, while Laura Jarrett dressed as Olympic gymnast Simone Biles. Carson Daly turned into country singer Ella Langley, performing her hit song \"Choosing Texas.\" The Halloween tour concluded with actor Jack McBrayer surprising Savannah Guthrie as his character Kenneth Parcell from 30 Rock.",
  "summary": null,
  "key_points": [],
  "editors_take": null,
  "illustration": null,
  "coverage": {
    "outlets": 1,
    "also_reported_by": []
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}