{
  "id": 17218,
  "title": "Snapchat is cracking down on AI slop in Spotlight",
  "url": "https://urgent.news/2026/07/31/snapchat-is-cracking-down-on-ai-slop-in-spotlight",
  "topic": "ai",
  "section": "AI",
  "published": "2026-07-31T19:11:08.000Z",
  "source": {
    "name": "Engadget",
    "slug": "engadget",
    "url": "https://www.engadget.com/2228152/snapchat-is-cracking-down-on-ai-slop-in-spotlight/"
  },
  "original_language": "en",
  "account": "Snapchat is taking action against AI-generated content, specifically banning wholly AI-made videos from its Spotlight feed. The platform aims to maintain authentic creativity by eliminating low-quality, repetitive AI content in its public feed for shortform videos. This decision is driven by the increasing prevalence of such content across the internet. Despite disclosing AI usage, Snapchat's content ranking algorithm still prioritizes human-made content over AI-generated material. The company's new rules are not aimed at rejecting AI entirely, as it continues to offer AI-powered features like augmented reality effects and image editing tools. Snapchat creators can still utilize these tools to enhance their content, but watermarks will be visible for content created using Snapchat's AI tools. The social media landscape is grappling with the challenge of managing AI-generated content, with platforms like LinkedIn, Substack, and Pinterest also implementing measures to address the issue.",
  "summary": "Videos made with AI will no longer appear in Snapchat's public recommendations.",
  "key_points": [],
  "editors_take": null,
  "illustration": null,
  "coverage": {
    "outlets": 4,
    "also_reported_by": [
      {
        "outlet": "Google Blog",
        "title": "Google is signing the EU AI Act Code of Practice on Transparency of AI-Generated Content.",
        "url": "https://urgent.news/2026/07/24/google-is-signing-the-eu-ai-act-code-of-practice-on-transparency-of",
        "published": "2026-07-24T14:00:00.000Z"
      },
      {
        "outlet": "TechCrunch",
        "title": "Snapchat no longer rewards fully AI-generated Spotlight content",
        "url": "https://urgent.news/2026/07/31/snapchat-no-longer-rewards-fully-ai-generated-spotlight-content",
        "published": "2026-07-31T16:49:08.000Z"
      },
      {
        "outlet": "Digital Trends",
        "title": "Snapchat’s Spotlight algorithm now favors human-made videos over AI-generated ones",
        "url": "https://urgent.news/2026/07/31/snapchats-spotlight-algorithm-now-favors-human-made-videos-over-ai",
        "published": "2026-07-31T23:11:58.000Z"
      }
    ]
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}