{
  "id": 17214870,
  "title": "Disney, e.l.f. Beauty, and more, share their best creator-marketing moves",
  "url": "https://urgent.news/2026/10/30/disney-e-l-f-beauty-and-more-share-their-best-creator-marketing-moves",
  "topic": "business",
  "section": "Business",
  "published": "2026-10-30T11:00:01.000Z",
  "source": {
    "name": "Business Insider",
    "slug": "business-insider",
    "url": "https://www.businessinsider.com/disney-elf-beauty-yahoo-nfl-favorite-creator-marketing-platforms-2026-10"
  },
  "original_language": "en",
  "account": "Disney, e.l.f. Beauty, and other companies are sharing innovative ways they are utilizing social media platforms to engage with influencers. These strategies include using TikTok's Live feature for red-carpet interviews, Substack for aligning with cultural tastemakers, and Threads for experimentation. Companies like Keurig Dr Pepper are also moving directly with creators, treating them as creative partners rather than just ad placements. Platforms like YouTube and TikTok are becoming popular homes for creators, while brands like Disney, e.l.f. Beauty, and Yahoo are experimenting with different platforms and formats to stay ahead of the competition.",
  "summary": "Top creator marketers are using platforms like TikTok to own the red carpet, Threads to experiment, and more.",
  "key_points": [],
  "editors_take": null,
  "illustration": null,
  "coverage": {
    "outlets": 1,
    "also_reported_by": []
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}