{
  "id": 17209750,
  "title": "Amazons new smart alarm clock has super-cute design, less-cute price",
  "url": "https://urgent.news/2026/10/30/amazons-new-smart-alarm-clock-has-super-cute-design-less-cute-price",
  "topic": "tech",
  "section": "Tech",
  "published": "2026-10-30T09:00:05.000Z",
  "source": {
    "name": "Mashable",
    "slug": "mashable",
    "url": "https://mashable.com/tech/amazon-echo-time-smart-alarm-clock-price-release"
  },
  "original_language": "en",
  "account": "Amazon has introduced a new smart alarm clock called Echo Time, which boasts a stylish and attractive design but comes with a hefty price tag. The $199.99 cost of the device may seem excessive, even for a luxury item like a smart alarm clock. Despite its premium price, the Echo Time's sleek appearance and customizable clock faces make it an appealing addition to any nightstand. The device comes in three color options: graphite, coral pink, and glacier white.\n\nComparatively, Amazon's previous smart alarm, Echo Spot, was priced more affordably at $79.99, but Amazon raised the price in August to $109.99. The Echo Time doesn't match the charm of Apple's HomeView, which the reviewer prefers due to its knitted fabric cover. However, the round shape and customizable clock faces of the Echo Time work well together and are complemented by an optional matching stand.\n\nThe Echo Time's features justify its price, and the reviewer would not be upset receiving it as a Christmas gift. However, the high cost of smart alarm clocks highlights a broader trend of expensive tech items in 2026, such as the $299 Nanu Arc Alarm Clock.",
  "summary": "Amazon recently released the Echo Time, a new smart alarm clock powered by Alexa+. But why does it have to be so expensive?",
  "key_points": [],
  "editors_take": null,
  "illustration": null,
  "coverage": {
    "outlets": 1,
    "also_reported_by": []
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}