{
  "id": 17182763,
  "title": "Mitsubishi Motors' revived Pajero model posts strong orders",
  "url": "https://urgent.news/2026/10/30/mitsubishi-motors-revived-pajero-model-posts-strong-orders",
  "topic": "world",
  "section": "World",
  "published": "2026-10-30T05:30:10.000Z",
  "source": {
    "name": "The Mainichi",
    "slug": "the-mainichi",
    "url": "https://mainichi.jp/english/articles/20261030/p2g/00m/0bu/016000c"
  },
  "original_language": "en",
  "account": "Mitsubishi Motors has announced it has received approximately 5,500 pre-orders for its brand new Pajero SUV, surpassing its sales target of 4,000 units for the fiscal year. The company launched pre-orders on October 1 and will begin sales on December 17, aiming to revitalize the business through the return of the iconic SUV model. President Keisuke Kishiura acknowledged the challenge of high fuel prices but expressed hope to boost sales by effectively communicating the Pajero's benefits. The new Pajero will be available in four versions, starting at around 6.2 million yen ($39,000), with the premium version featuring a higher price tag of approximately 7.9 million yen. The SUV maintains its reputation for off-road capability, equipped with a robust frame and seven drive modes suitable for various road conditions. Currently manufactured in Thailand, the Pajero has already commenced sales there, and the company plans to introduce it in Australia in December, followed by its release in around 100 countries, including Southeast Asia, Latin America, and the Middle East, in the subsequent fiscal year. Mitsubishi Motors has already produced over 3.29 million Pajeros globally since the model's debut in 1982, earning a reputation for reliability as a cross-country SUV after winning the overall championship in a major rally competition in 1985.",
  "summary": "TOKYO (Kyodo) -- Mitsubishi Motors Corp. said Thursday it has received about 5,500 pre-orders for its first new Pajero sport utility vehicle in seven",
  "key_points": [
    "Mitsubishi Motors received 5,500 pre-orders for new Pajero SUV.",
    "Pre-orders launched October 1, sales begin December 17.",
    "Pajero available in four versions, starting at $39,000."
  ],
  "editors_take": "Relying on the brand equity of an iconic nameplate allows Mitsubishi to bypass current fuel price concerns and secure immediate market interest across multiple global regions.",
  "illustration": null,
  "coverage": {
    "outlets": 1,
    "also_reported_by": []
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}