{
  "id": 171823,
  "title": "\"Finest stills camera ever made\" is not Japan's No.1 as this record-breaking full-frame mirrorless triumphs",
  "url": "https://urgent.news/2026/08/05/finest-stills-camera-ever-made-is-not-japans-no-1-as-this-record",
  "topic": "tech",
  "section": "Tech",
  "published": "2026-08-05T10:45:19.000Z",
  "source": {
    "name": "Digital Camera World",
    "slug": "digital-camera-world",
    "url": "https://www.digitalcameraworld.com/cameras/finest-stills-camera-ever-made-is-not-japans-no-1-as-this-record-breaking-full-frame-mirrorless-triumphs"
  },
  "original_language": "en",
  "account": "Hasselblad's 100MP medium-format X2D II 100C has been named the \"finest stills camera ever made\" by Digital Camera World, but its sales rank in Japan's top camera rankings has fallen to third place. The Sony A7 V remains the top-selling full-frame camera, followed closely by the Sony A7C II. Despite its premium price and medium-format status, the Hasselblad X2D II 100C has shown it can reach the top spot occasionally. However, the more affordable Sony A7 V is a strong contender, with a lower price of $2,898 / £2,799. The Yodobashi Camera's top 10 best-selling cameras for the first half of June 2026 reveal that the Sony A7 V and Sony A7C II continue to dominate the market, while the Hasselblad X2D II 100C remains a top choice for medium format enthusiasts.",
  "summary": "Shooting 100MP images in true end-to-end HDR color, the flagship medium-format camera sits behind two full-frame models, and one dominated the chart since its release",
  "key_points": [
    "Hasselblad's 100MP X2D II 100C named \"finest stills camera ever made\"",
    "Sony A7 V remains top-selling full-frame camera in Japan",
    "A7 V and A7C II dominate market, X2D II 100C for medium format enthusiasts"
  ],
  "editors_take": null,
  "illustration": null,
  "coverage": {
    "outlets": 2,
    "also_reported_by": [
      {
        "outlet": "Digital Camera World",
        "title": "Halfway through 2026, the latest numbers from Japan show camera sales starting to slow in every category except these two",
        "url": "https://urgent.news/2026/08/05/halfway-through-2026-the-latest-numbers-from-japan-show-camera-sales",
        "published": "2026-08-05T16:00:00.000Z"
      }
    ]
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}