{
  "id": 1717496,
  "title": "Bain & Co: Research shows only one in five players seek out new titles",
  "url": "https://urgent.news/2026/08/18/bain-co-research-shows-only-one-in-five-players-seek-out-new-titles",
  "topic": "tech",
  "section": "Tech",
  "published": "2026-08-18T13:00:00.000Z",
  "source": {
    "name": "GamesIndustry",
    "slug": "gamesindustry",
    "url": "https://www.gamesindustry.biz/bain-co-research-shows-only-one-in-five-players-seek-out-new-titles"
  },
  "original_language": "en",
  "account": null,
  "summary": "Global gaming software revenue has grown at a compound annual rate of 3% over the past four years and is expected to continue at this pace for the next four years. But two-thirds of players prefer familiar games or sequels, and only one in five seek new titles. Read more",
  "key_points": [],
  "editors_take": null,
  "illustration": null,
  "coverage": {
    "outlets": 1,
    "also_reported_by": []
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}