{
  "id": 17167286,
  "title": "Social Media: Entrepreneur Defends Himself Against Influencers - and Receives Death Threats",
  "url": "https://urgent.news/2026/10/30/social-media-unternehmer-wehrt-sich-gegen-influencer-und-erhalt",
  "topic": "business",
  "section": "Business",
  "published": "2026-10-30T03:05:46.000Z",
  "source": {
    "name": "Handelsblatt",
    "slug": "handelsblatt",
    "url": "https://www.handelsblatt.com/unternehmen/handel-konsumgueter/social-media-unternehmer-klagt-gegen-influencer-und-erhaelt-morddrohungen/100265585.html"
  },
  "original_language": "de",
  "account": "Udo Heuser, CEO of the Nobilis Group, a perfume company, has received hundreds of hate messages and death threats on social media platforms, including Instagram and TikTok. The threats, which include anti-Semitic insults and calls for boycotts, began after Heuser's company took legal action against influencers promoting \"dupes\" - cheap copies of luxury perfumes. The company's lawsuits, including one that recently won backing from Germany's Federal Court of Justice, have targeted influencers such as Noel Deyzel, who has millions of followers on TikTok and has promoted dupes in his videos. The police are now investigating the threats, which Heuser believes are orchestrated and motivated by economic interests.",
  "summary": "Udo Heuser, owner of the perfume company Nobilis, is having creators blocked who advertise cheap copies of expensive perfumes. For this, he receives hundreds of hate messages. Now the police are investigating.",
  "key_points": [
    "CEO Udo Heuser faces death threats after suing influencers for promoting perfume dupes.",
    "Nobilis Group wins legal battles against use of counterfeit perfumes.",
    "CEO requests police protection amid online harassment and boycott calls."
  ],
  "editors_take": null,
  "illustration": null,
  "coverage": {
    "outlets": 1,
    "also_reported_by": []
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}