{
  "id": 17163198,
  "title": "Houston Comets unveil new logo with a nod to franchise's history and look to future on WNBA's return",
  "url": "https://urgent.news/2026/10/30/houston-comets-unveil-new-logo-with-a-nod-to-franchises-history-and",
  "topic": "culture",
  "section": "Culture",
  "published": "2026-10-30T02:33:42.000Z",
  "source": {
    "name": "Yahoo Sports",
    "slug": "yahoo-sports",
    "url": "https://sports.yahoo.com/articles/houston-comets-unveil-logo-nod-023342731.html"
  },
  "original_language": "en",
  "account": "The Houston Comets are preparing to return to Houston for the first time in nearly two decades after being purchased by Tilman Fertitta. The WNBA franchise unveiled new logos on Thursday ahead of their upcoming season. While not an exact replica of the original Comets branding from the 1990s, the new logos incorporate elements in a more streamlined fashion. The primary logo showcases an angled H letter, a basketball with comet tails as the crossbar, and four-pointed stars within the letter. Similarly, the secondary logo features the design inside a circular Houston Comets emblem. The word marks for Houston and Comets both utilize the same design motifs of a basketball with comet tails and four-pointed stars. The Comets are set to play at the upgraded Toyota Center, which has undergone renovations to cater to the WNBA team. The team has a strong chance of securing the top pick in November's draft lottery, with a projected 32.9% probability.",
  "summary": "As Houston Comets return, franchise unveils a new logo that is futuristic take on team's history.",
  "key_points": [
    "Houston Comets return to city after 18 years",
    "New logos blend history with modern design",
    "Team set for top draft pick probability"
  ],
  "editors_take": "Updating the franchise branding signals a modernized era for the team as it reestablishes its presence in Houston following nearly two decades away from the professional basketball landscape.",
  "illustration": null,
  "coverage": {
    "outlets": 1,
    "also_reported_by": []
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}