{
  "id": 17156314,
  "title": "Houston Comets unveil new logo as brand revival continues amid franchise's latest WNBA transformation",
  "url": "https://urgent.news/2026/10/30/houston-comets-unveil-new-logo-as-brand-revival-continues-amid",
  "topic": "culture",
  "section": "Culture",
  "published": "2026-10-30T01:34:13.000Z",
  "source": {
    "name": "Yahoo Sports",
    "slug": "yahoo-sports",
    "url": "https://sports.yahoo.com/wnba/breaking-news/article/houston-comets-unveil-new-logo-as-brand-revival-continues-amid-franchises-latest-wnba-transformation-013413760.html"
  },
  "original_language": "en",
  "account": "The Houston Comets have returned to the WNBA, marking a revival of a franchise that was previously known as the Connecticut Sun. The team, which originally competed in the inaugural WNBA season in 1997, won the league's first four championships before going on an 18-season hiatus. Now, the Comets are back, armed with a fresh logo and a renewed commitment to success. The team's new logo features a basketball shooting across the lettering, symbolizing their dynamic and forward-thinking approach. A constellation of stars adorns the logo, paying homage to the Comets' illustrious past and their celestial moniker. Houston, a city renowned for its aerospace industry and home to NASA's Johnson Space Center, provides the perfect backdrop for a team named after a cosmic phenomenon. The Comets will compete in the league's 15-team format next season, joining a roster that includes the NBA's Rockets, whose ownership ties to a $300 million acquisition of the Sun. As the league expands, adding the Sirens in 2028 and Detroit and Philadelphia in subsequent years, the Comets aim to reclaim their former glory, fueled by a roster that includes Hall of Famers Sheryl Swoopes, Cynthia Cooper, and Tina Thompson.",
  "summary": "The Connecticut Sun were sold this spring to the Fertitta family. They relocated the franchise to Houston, which previously was the home of the W's Comets from 1997-2008.",
  "key_points": [
    "Houston Comets return as Connecticut Sun revival",
    "New logo features shooting basketball and stars",
    "Team aims to reclaim glory with Hall of Famers"
  ],
  "editors_take": "Rebranding with celestial imagery signals the franchise's intent to leverage its championship legacy as it re-enters a rapidly expanding league alongside established professional sports ownership.",
  "illustration": null,
  "coverage": {
    "outlets": 1,
    "also_reported_by": []
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}