{
  "id": 1715386,
  "title": "Gotta snap 'em all: Polaroid unveils limited edition Pokémon cameras and film, and I'm obsessed",
  "url": "https://urgent.news/2026/08/18/gotta-snap-em-all-polaroid-unveils-limited-edition-pokemon-cameras",
  "topic": "tech",
  "section": "Tech",
  "published": "2026-08-18T13:00:00.000Z",
  "source": {
    "name": "TechRadar",
    "slug": "techradar",
    "url": "https://www.techradar.com/cameras/instant-cameras/gotta-snap-em-all-polaroid-unveils-limited-edition-pokemon-cameras-and-film-and-im-obsessed"
  },
  "original_language": "en",
  "account": "Polaroid and Pokémon have teamed up to release a limited edition line of instant cameras and accessories to celebrate the 30th anniversary of the Pokémon franchise. The most notable item in the collection is the Pikachu-styled Polaroid Go Gen 3 camera, featuring a yellow color scheme, a yellow hand-strap, and Pikachu’s face on the body. A Sylveon variant of the same camera is also available, with a pink, white, and blue color scheme. Another option is the larger Polaroid Now Gen 3 camera, available in the red, white, and black colors of a Poké Ball. Each of the three cameras features a Poké Ball-shaped shutter button.\n\nAdditionally, the collection includes Pokémon-themed film and accessories, such as frames of popular characters like Charmander, Clefairy, and Squirtle, as well as a Poké Ball-themed camera case and photo album for Polaroid Go. The Pikachu and Sylveon versions of the Polaroid Go Gen 3 cameras are priced at $99.99 / £89.99 (around AU$140) and $139.99 / £129.99 (around AU$198) respectively, while the Poké Ball-themed version of the Now Gen 3 starts at $139.99 / £129.99 (around AU$198). The special-edition I-Type film will cost $22.99 / £21.99 (around AU$32), while the Go film will be priced at $24.99 / £21.99 (around AU$35). Pre-orders for the cameras and related items will be available starting August 25, with general availability from October 6. Given the limited quantities, fans of Pokémon may want to act quickly to secure their share of this instant-photography collaboration.",
  "summary": "Polaroid marks 30 years of Pokémon with limited edition cameras and film — I'll take the Pikachu-styled Polaroid Go Gen 3, thank you very much",
  "key_points": [],
  "editors_take": null,
  "illustration": null,
  "coverage": {
    "outlets": 1,
    "also_reported_by": []
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}