{
  "id": 17152818,
  "title": "Here’s Why You’re About to See More Ads in Google’s AI Overviews",
  "url": "https://urgent.news/2026/10/30/heres-why-youre-about-to-see-more-ads-in-googles-ai-overviews",
  "topic": "ai",
  "section": "AI",
  "published": "2026-10-30T00:43:22.000Z",
  "source": {
    "name": "CNET",
    "slug": "cnet",
    "url": "https://www.cnet.com/tech/services-and-software/google-expands-advertising-ai-mode-overviews/"
  },
  "original_language": "en",
  "account": "Google is set to increase the presence of advertisements in its AI Overviews and AI Mode features, according to insights from the company's recent earnings call. This shift is driven by the observation that user queries are increasingly leaning towards AI-powered responses, such as AI Overviews and AI Mode, which currently lack robust monetization capabilities. The expansion of ads in AI Mode will first occur in 10 countries, including Australia, Canada, India, Kenya, and Singapore, with plans to roll out in Brazil, Mexico, and the UK later in the year. In the United States, Google will introduce \"multiturn ads,\" allowing advertisements to appear during follow-up queries within AI Mode if they are deemed commercially relevant. These ads might appear on initial AI Mode queries or even after follow-up questions, depending on the context. Lily Ray, an SEO expert, anticipates that this change will make it more challenging for users to find specific articles or preferred publishers directly via Google, as the platform's AI tools are less inclined to provide direct links. She advises users to adjust their search habits, potentially relying more on traditional search result pages or using web filters to access preferred content. Despite Google's dominant position in the search engine market, the integration of AI Overviews and Mode in search results has led to a significant decline in organic traffic for publishers, underscoring the ongoing \"zero-click\" crisis and the growing reliance on Google's AI-driven approaches.",
  "summary": "With Google now injecting “sponsored” links directly into AI follow-up queries, traffic to online publishers will suffer even more.",
  "key_points": [],
  "editors_take": null,
  "illustration": null,
  "coverage": {
    "outlets": 1,
    "also_reported_by": []
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}