{
  "id": 1715144,
  "title": "Jason Kelce Has the No. 1 Solution to AI Data Center Energy Problem in Musical Beer Ad Where He Shows Off His Singing Chops",
  "url": "https://urgent.news/2026/08/18/jason-kelce-has-the-no-1-solution-to-ai-data-center-energy-problem-in",
  "topic": "ai",
  "section": "AI",
  "published": "2026-08-18T12:59:58.000Z",
  "source": {
    "name": "Billboard",
    "slug": "billboard",
    "url": "https://www.billboard.com/culture/lifestyle/jason-kelce-sings-ad-garage-beer-ai-data-center-energy-pee-1236317690/"
  },
  "original_language": "en",
  "account": "Jason Kelce, a Philadelphia Eagles Super Bowl champion, is using his fame for a noble cause in a new promotional video. The video, a collaboration between Liquid Death and Garage Beer, the breweries he co-owns with brother Travis Kelce, aims to address the issue of AI data centers consuming vast amounts of water for cooling purposes. The spot stars Kelce, known for his singing abilities, as he demonstrates his unique solution: using human urine to cool the data centers. The video features Kelce singing about collecting and using pee to cool computers, accompanied by a group of diverse supporters. The duo hopes that people will donate their pee, either by collecting it at home or at designated donation stations during the Oktoberfest celebration in Cincinnati. While the effectiveness of using pee to combat AI data centers remains questionable, the brands believe it's a simple, natural, and fun solution to the problem.",
  "summary": "A certain sister-in-law has nothing to worry about, but those energy-hogging warehouses better make sure their GFCIs are in order.",
  "key_points": [],
  "editors_take": null,
  "illustration": null,
  "coverage": {
    "outlets": 1,
    "also_reported_by": []
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}