{
  "id": 17139288,
  "title": "Ashley Graham launched her wine brand and realized raising money was 'very hard and humbling'",
  "url": "https://urgent.news/2026/10/29/ashley-graham-launched-her-wine-brand-and-realized-raising-money-was",
  "topic": "culture",
  "section": "Culture",
  "published": "2026-10-29T22:42:28.000Z",
  "source": {
    "name": "Business Insider",
    "slug": "business-insider",
    "url": "https://www.businessinsider.com/ashley-graham-business-raising-money-lessons-the-long-play-2026-10"
  },
  "original_language": "en",
  "account": "Ashley Graham, the supermodel turned businesswoman, spoke about launching her own wine brand and the challenges of raising capital. At Business Insider's The Long Play event, Graham revealed that the process of securing investment for her Lucci sparkling wine brand was \"very, very hard\" and \"humbling.\" Ten years after becoming the first plus-size model on the cover of Sports Illustrated's Swimsuit Issue, Graham has diversified her portfolio to include skincare, clothing, baby care, and alcohol products. She emphasized the importance of scaling her business and building a strong team. Graham's career has been marked by milestones, including TIME's Most Influential People of the Year award, a Barbie doll modeled after her, and the highest-paid model status in 2017. She has also invested in various startups, such as period-care brand Rif Care, infant-formula company Bobbie, and sustainable skincare brand Fig.1 Beauty. Despite the demands of raising three children, Graham remains dedicated to her business ventures.",
  "summary": "Speaking at Business Insider's The Long Play, Ashley Graham shared how she has built an impactful, lasting brand beyond modeling.",
  "key_points": [
    "Ashley Graham launched wine brand Lucci",
    "Raising capital was \"very, very hard\"",
    "Graham emphasized importance of strong team"
  ],
  "editors_take": null,
  "illustration": null,
  "coverage": {
    "outlets": 1,
    "also_reported_by": []
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}