{
  "id": 17133684,
  "title": "As Fundraising Gets Tougher, Tech Startups Need to Rethink Their Marketing. Here’s Where to Start.",
  "url": "https://urgent.news/2026/10/29/as-fundraising-gets-tougher-tech-startups-need-to-rethink-their",
  "topic": "business",
  "section": "Business",
  "published": "2026-10-29T18:30:00.000Z",
  "source": {
    "name": "Entrepreneur",
    "slug": "entrepreneur",
    "url": "https://www.entrepreneur.com/building-a-business/as-fundraising-gets-tougher-tech-startups-need-to-rethink-their-marketing-heres-where-to-start"
  },
  "original_language": "en",
  "account": null,
  "summary": "What do investors need to see out of a startup in a tight environment, and how can marketing support that? Read tips from an agency leader who's grown several unicorns.",
  "key_points": [],
  "editors_take": null,
  "illustration": null,
  "coverage": {
    "outlets": 1,
    "also_reported_by": []
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}