{
  "id": 17133153,
  "title": "[WEEKENDER] Beyond Korea: Foreign entrepreneurs turn Korean culture into business opportunities",
  "url": "https://urgent.news/2026/10/29/weekender-beyond-korea-foreign-entrepreneurs-turn-korean-culture-into",
  "topic": "world",
  "section": "World",
  "published": "2026-10-29T22:17:03.000Z",
  "source": {
    "name": "The Korea Times",
    "slug": "the-korea-times-koreatimes",
    "url": "https://www.koreatimes.co.kr/southkorea/globalcommunity/20261030/weekender-beyond-korea-foreign-entrepreneurs-turn-korean-culture-into-business-opportunities"
  },
  "original_language": "en",
  "account": "Title: Foreign Entrepreneurs Capitalize on Korean Culture's Global Appeal\n\nGlobal fascination with Korean culture continues to surge, with K-pop, dramas, food, and beauty products captivating audiences worldwide. For some foreigners, this fascination transcends mere consumption; they are transforming their affinity for Korean culture into viable business ventures. An increasing number of foreign entrepreneurs are harnessing the power of Korea's cultural assets to penetrate global markets. However, venturing into a foreign business landscape presents its own set of challenges, ranging from unfamiliar administrative procedures to divergent business customs. The Korea Times engaged with foreign entrepreneurs behind two businesses aimed at introducing Korean culture to the world, examining the opportunities and obstacles they have faced.\n\nFrench nationals Christophe Diez and Jeanne Dubresson are spearheading a venture to bridge Korean content creators with international viewers via the streaming platform Kyool. Diez's intrigue with Korea ignited in 2015 when he stumbled upon a Korean romantic comedy series while brainstorming new storylines. This serendipitous discovery propelled him to delve deeper into Korean culture.",
  "summary": "The global popularity of Korean culture continues to grow, with K-pop, dramas, food and beauty products reaching audiences around the world. For some foreign nationals, that appeal goes beyond consumption. An increasing number of foreign entrepreneurs are turning their interest in Korean culture into business opportunities, finding new ways to bring the country's cultural assets to global…",
  "key_points": [
    "French entrepreneurs Christophe Diez and Jeanne Dubresson launch streaming platform Kyool",
    "Kyool connects Korean content creators with international viewers",
    "Challenges include unfamiliar administrative procedures and divergent business customs"
  ],
  "editors_take": null,
  "illustration": null,
  "coverage": {
    "outlets": 2,
    "also_reported_by": [
      {
        "outlet": "Yonhap News",
        "title": "S. Korea to open 1st Korean Cultural Center in Malaysia",
        "url": "https://urgent.news/2026/10/30/s-korea-to-open-1st-korean-cultural-center-in-malaysia",
        "published": "2026-10-30T00:05:08.000Z"
      }
    ]
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}