{
  "id": 17126411,
  "title": "Three Latin Music Power Players on Being Managers in Today’s Industry: ‘It’s The Work That Goes Unseen’",
  "url": "https://urgent.news/2026/10/29/three-latin-music-power-players-on-being-managers-in-todays-industry",
  "topic": "culture",
  "section": "Culture",
  "published": "2026-10-29T21:31:08.000Z",
  "source": {
    "name": "Billboard",
    "slug": "billboard",
    "url": "https://www.billboard.com/pro/latin-artist-managers-career-billboard-latin-music-week/"
  },
  "original_language": "en",
  "account": "At Billboard Latin Music Week, three Latin music power players – Jorge \"Pepo\" Ferradas of FPM Entertainment, Rebeca León of Lionfish Entertainment, and Walter Kolm of WK Entertainment – gathered on stage to discuss the crucial role of managers in today's industry. The panel, titled \"The Power Players: Managers Edition,\" was moderated by Pamela Bustios and focused on the challenges and selfless dedication these managers face while helping launch the careers of some of the biggest Latin stars.\n\nLeón, who has represented artists like Juanes and Rosalía, emphasized the visionary aspect of a manager's role. She stressed the importance of visualizing an artist's growth and development months and years ahead, understanding that being in the present moment can lead to missed opportunities. León acknowledged the personal sacrifice involved, as managers must set aside their own paths to help others achieve their dreams.\n\nKolm, whose clients include Carlos Vives, Morat, and Xavi, highlighted the strategic nature of a manager's job. He explained that a manager is not just responsible for booking dates or securing shows, but also for designing a comprehensive strategy to achieve specific goals. Kolm emphasized the value of experience, industry knowledge, and the ability to foresee market trends to guide artists in the right direction.\n\nFerradas, whose roster features Camilo, Evaluna Montaner, Rauw Alejandro, and Rels B, stressed the importance of reclaiming the often-unseen work of managers. He reiterated that, while the music and talent of the artist are essential, it is the team behind them that truly propels their careers forward. Ferradas reminded the audience that being a manager is a labor of love, with the \"work that goes unseen\" being the driving force behind the success of the artists they represent.",
  "summary": "Pepo Ferradas, Walter Kolm and Rebeca León headlined \"The Power Players: Managers Edition\" panel at Billboard Latin Music Week 2026.",
  "key_points": [
    "Managers visualize artists' growth months and years ahead.",
    "Managers design comprehensive strategies for specific goals.",
    "The unseen work of managers propels artists' careers forward."
  ],
  "editors_take": null,
  "illustration": null,
  "coverage": {
    "outlets": 1,
    "also_reported_by": []
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}