{
  "id": 17125781,
  "title": "Why Most DTC Brands Fail at Virtual Unboxing (And How to Fix It Before You Lose Sales)",
  "url": "https://urgent.news/2026/10/29/why-most-dtc-brands-fail-at-virtual-unboxing-and-how-to-fix-it-before",
  "topic": "business",
  "section": "Business",
  "published": "2026-10-29T21:00:00.000Z",
  "source": {
    "name": "Inc.",
    "slug": "inc",
    "url": "https://www.inc.com/ryan-vanni/dtc-brands-virtual-unboxing-ecommerce-strategy/91426352"
  },
  "original_language": "en",
  "account": null,
  "summary": "Online shoppers still want an unforgettable virtual unboxing moment. Here’s how to deliver.",
  "key_points": [],
  "editors_take": null,
  "illustration": null,
  "coverage": {
    "outlets": 1,
    "also_reported_by": []
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}