{
  "id": 17124489,
  "title": "Ice buckets, moustaches and bare faces: 10 fundraising challenges explained",
  "url": "https://urgent.news/2026/10/29/ice-buckets-moustaches-and-bare-faces-10-fundraising-challenges",
  "topic": "business",
  "section": "Business",
  "published": "2026-10-29T20:52:42.000Z",
  "source": {
    "name": "Quartz",
    "slug": "quartz",
    "url": "https://qz.com/viral-charity-challenges-causes-backed"
  },
  "original_language": "en",
  "account": null,
  "summary": "These viral charity challenges, from the ALS Ice Bucket Challenge to Movember, show how stunts, dares and group events turned everyday participation into money for charities",
  "key_points": [],
  "editors_take": null,
  "illustration": null,
  "coverage": {
    "outlets": 1,
    "also_reported_by": []
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}