{
  "id": 17122729,
  "title": "NFL’s International Games Surge Means Pregame Show Ratings Hit",
  "url": "https://urgent.news/2026/10/29/nfls-international-games-surge-means-pregame-show-ratings-hit",
  "topic": "culture",
  "section": "Culture",
  "published": "2026-10-29T20:34:44.000Z",
  "source": {
    "name": "Front Office Sports",
    "slug": "front-office-sports",
    "url": "https://frontofficesports.com/article/nfls-international-games-surge-means-pregame-show-ratings-hit/"
  },
  "original_language": "en",
  "account": "The NFL's growing international game schedule, played in Europe this season, is driving viewership spikes for pregame shows. NFL Network's four games in October averaged 7.1 million viewers, up 18% from the 6.2 million average during the 2025 season. The Paris game between the Steelers and Saints was the most-watched international game, drawing 7.7 million viewers. The London games this season averaged 6.9 million viewers, a 19% increase over last year's three London games. The NFL Network will broadcast one more Sunday morning international game in Madrid on Nov. 8. Fox will conclude the season with a European game in Munich on Nov. 15. Netflix's U.S. viewership for the NFL's debut game in Australia, 49ers-Rams, averaged 18.5 million viewers. CBS drew the largest audience for an international game in Week 3, with 24.9 million viewers for Ravens-Cowboys. NBC will hold the final international game of the 2026 season in Mexico City on Nov. 22. The NFL Today on CBS averaged 3.63 million viewers during weeks 1-3 and 2.95 million viewers during weeks 4-7 when international games were played. The week 4 and 5 broadcasts were up compared to last year, while weeks 6 and 7 saw a decline. Overall, The NFL Today is averaging 3.22 million viewers, a 9% increase from the first seven weeks last year. Fox NFL Sunday averaged 4.79 million viewers from weeks 1-3 and 4.12 million viewers from weeks 4-5, though week 6-7 figures are not yet available. CBS and Fox's pregame shows overlap with the tail end of Sunday morning international games, with the Eagles-Jaguars game extending past 1 p.m. and the Texans-Jaguars game ending at 12:53 p.m. ESPN's Sunday NFL Countdown averaged 1.43 million viewers during weeks 1-3 and 737,000 viewers in weeks 4-7, averaging 1.03 million viewers per broadcast, a 2% increase from 2025.",
  "summary": "NFL Network has one more Sunday morning game this season.",
  "key_points": [],
  "editors_take": null,
  "illustration": null,
  "coverage": {
    "outlets": 1,
    "also_reported_by": []
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}