{
  "id": 17118264,
  "title": "Rivian’s R2 is officially its best-selling vehicle",
  "url": "https://urgent.news/2026/10/29/rivians-r2-is-officially-its-best-selling-vehicle",
  "topic": "tech",
  "section": "Tech",
  "published": "2026-10-29T20:02:00.000Z",
  "source": {
    "name": "The Verge",
    "slug": "the-verge",
    "url": "https://www.theverge.com/transportation/1022420/rivian-q3-earnings-r2-sales-volkswagen-software"
  },
  "original_language": "en",
  "account": "Rivian's previously unannounced R2 electric vehicle has officially become the company's best-selling model, according to the latest financial results. In Q3 2026, the mass-market R2 outpaced all other Rivian EVs in sales volume, marking a significant achievement for the automaker. Rivian reported revenue of $2.155 billion for the quarter, a 38% increase year-over-year. A significant portion of this revenue, $1.55 billion, came from automotive sales, which grew by 36% compared to the previous quarter. Additionally, software and subscription services contributed $605 million, marking a substantial 45% increase from Q3 2025.\n\nWhile the R2's sales success is noteworthy, it's important to note that the majority of Rivian's revenue still comes from high-margin software deals and its partnership with Volkswagen. Nonetheless, the R2's growing popularity suggests that the electric vehicle segment is becoming increasingly profitable for Rivian. CEO RJ Scaringe praised the vehicle's reception, stating that \"customer and media feedback on R2 has been exceptional.\" As Rivian continues to ramp up production of the R2, it appears that this model will play a crucial role in the company's financial health moving forward.",
  "summary": "Rivian reported its third quarter earnings of 2026, providing us a closer look at the company's financial health as it ramps up production of its all-important R2 electric vehicle - which is now, for the first time, outselling all of Rivian's other EVs. Rivian said it brought in $2.155 billion in revenue, a 38 percent […]",
  "key_points": [],
  "editors_take": null,
  "illustration": null,
  "coverage": {
    "outlets": 2,
    "also_reported_by": [
      {
        "outlet": "TechCrunch",
        "title": "The R2 SUV is already Rivian’s best-selling vehicle",
        "url": "https://urgent.news/2026/10/29/the-r2-suv-is-already-rivians-best-selling-vehicle",
        "published": "2026-10-29T20:02:03.000Z"
      }
    ]
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}