{
  "id": 17095849,
  "title": "Coca-Cola's CEO doesn't like it when you call your Diet Coke a 'fridge cigarette'",
  "url": "https://urgent.news/2026/10/29/coca-colas-ceo-doesnt-like-it-when-you-call-your-diet-coke-a-fridge",
  "topic": "business",
  "section": "Business",
  "published": "2026-10-29T16:59:02.000Z",
  "source": {
    "name": "Business Insider",
    "slug": "business-insider",
    "url": "https://www.businessinsider.com/coca-cola-ceo-diet-coke-fridge-cigarette-nickname-2026-10"
  },
  "original_language": "en",
  "account": "Coca-Cola's CEO, Henrique Braun, expressed dissatisfaction when asked about the term \"fridge cigarette\" in a recent interview. This slang term, coined by Gen Zers through a viral TikTok video, refers to Diet Coke as a cold, refreshing, and addictive soft drink. Braun emphasized that the company does not position Diet Coke in this manner, stating that the nickname is how consumers choose to call it. The CEO highlighted the product's great taste and unique connection with consumers. Despite the phrase's popularity, Braun chose not to comment further on the subject.",
  "summary": "\"We don't position Diet Coke in that way,\" Coca-Cola CEO Henrique Braun said when asked about people calling the soda a \"fridge cigarette.\"",
  "key_points": [],
  "editors_take": null,
  "illustration": null,
  "coverage": {
    "outlets": 1,
    "also_reported_by": []
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}