{
  "id": 17095846,
  "title": "Meta took down its ad touting Muse's ability to 'see who unfollowed you' on Instagram. Very interesting…",
  "url": "https://urgent.news/2026/10/29/meta-took-down-its-ad-touting-muses-ability-to-see-who-unfollowed-you",
  "topic": "business",
  "section": "Business",
  "published": "2026-10-29T17:28:59.000Z",
  "source": {
    "name": "Business Insider",
    "slug": "business-insider",
    "url": "https://www.businessinsider.com/muse-ad-instagram-see-who-unfollowed-you-2026-10"
  },
  "original_language": "en",
  "account": "Meta, the parent company of Instagram, recently removed an ad promoting its AI agent, Muse, which claimed to be able to track who unfollowed you on the platform. Rachel Karten, a marketing writer, noticed the ad and questioned whether it would lead to users feeling resentment towards Instagram. Meta confirmed the ad had been removed from their ad library. Instagram's head, Adam Mosseri, explained that the company avoids this feature because it could negatively impact user experience, making people feel uncomfortable about unfollowing others and potentially leading to less enjoyable feeds. Muse, the AI agent, can perform various tasks, such as organizing your inbox, booking travel, and even tracking who unfollows you, but the company has decided not to promote this specific feature as it goes against Instagram's goals and overall platform health.",
  "summary": "Instagram doesn't want you to easily see who unfollowed you. Muse is more than happy to do it.",
  "key_points": [],
  "editors_take": null,
  "illustration": null,
  "coverage": {
    "outlets": 2,
    "also_reported_by": [
      {
        "outlet": "e27",
        "title": "Meta’s Muse lands in Singapore with a guest list Amazon never got",
        "url": "https://urgent.news/2026/10/28/metas-muse-lands-in-singapore-with-a-guest-list-amazon-never-got",
        "published": "2026-10-28T05:30:40.000Z"
      }
    ]
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}