{
  "id": 170913,
  "title": "Pixel Tag pricing leak sets up a direct showdown with Apple AirTag",
  "url": "https://urgent.news/2026/08/05/pixel-tag-pricing-leak-sets-up-a-direct-showdown-with-apple-airtag",
  "topic": "culture",
  "section": "Culture",
  "published": "2026-08-05T10:41:56.000Z",
  "source": {
    "name": "Android Authority",
    "slug": "android-authority",
    "url": "https://www.androidauthority.com/google-pixel-tag-price-launch-leak-3694724/"
  },
  "original_language": "en",
  "account": "A recent leak has revealed that Google is set to enter the Bluetooth tracker market with the Pixel Tag, a product designed specifically for Android's Find My Device network. The leak, shared by Dealabs, suggests that the Pixel Tag will be priced at €34.90 in Europe, which is on par with the €35 price tag of Apple's AirTag. This pricing strategy indicates that Google aims to offer a direct competitor to Apple's popular AirTag. The Pixel Tag is also expected to launch on August 12, 2026, coinciding with Google's Made By Google event, where the Pixel 11 and Pixel Watch 5 will be unveiled. If Google maintains this competitive pricing in the United States, the Pixel Tag could potentially cost as little as $29, making it an attractive option for consumers seeking a cost-effective alternative to Apple's AirTag.",
  "summary": "New report details European pricing and launch timing for Google's long-rumored item tracker.",
  "key_points": [
    "Google to launch Pixel Tag Bluetooth tracker in August 2026",
    "Pixel Tag priced at €34.90 in Europe, matching Apple AirTag's €35",
    "Pixel Tag could cost as little as $29 in US, competing with AirTag"
  ],
  "editors_take": null,
  "illustration": null,
  "coverage": {
    "outlets": 3,
    "also_reported_by": [
      {
        "outlet": "TechCrunch",
        "title": "PSA: Apple’s Private Relay can leak your real IP address",
        "url": "https://urgent.news/2026/08/05/psa-apples-private-relay-can-leak-your-real-ip-address",
        "published": "2026-08-05T16:52:29.000Z"
      },
      {
        "outlet": "Techmeme",
        "title": "Mysk: Apple's Private Relay tool can leak users' IP addresses due to issues in Apple's WebKit browser engine, also affecting OnionBrowser, a Tor browser for iOS (Joseph Cox/404 Media)",
        "url": "https://urgent.news/2026/08/05/mysk-apples-private-relay-tool-can-leak-users-ip-addresses-due-to",
        "published": "2026-08-05T17:40:01.000Z"
      }
    ]
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}