{
  "id": 17089423,
  "title": "Want to reach Gen Z? Don’t spend a dollar until you ask this",
  "url": "https://urgent.news/2026/10/29/want-to-reach-gen-z-dont-spend-a-dollar-until-you-ask-this",
  "topic": "business",
  "section": "Business",
  "published": "2026-10-29T15:23:59.000Z",
  "source": {
    "name": "Fast Company",
    "slug": "fast-company",
    "url": "https://www.fastcompany.com/91632364/want-to-reach-gen-z-dont-spend-a-dollar-until-you-ask-this"
  },
  "original_language": "en",
  "account": null,
  "summary": "Ziad Ahmed started his first nonprofit in eighth grade, focused on social equality and acceptance. After seeing how often young people were talked about rather than talked to, he founded Juve Consulting, a Gen Z agency helping brands connect with his generation. Within a few years, United Talent Agency acquired the business. Today, Ahmed continues to help brands stay relevant with the next…",
  "key_points": [],
  "editors_take": null,
  "illustration": null,
  "coverage": {
    "outlets": 1,
    "also_reported_by": []
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}