{
  "id": 17087334,
  "title": "England captain Itoje lands Snoop Dogg-linked sponsorship deal",
  "url": "https://urgent.news/2026/10/29/england-captain-itoje-lands-snoop-dogg-linked-sponsorship-deal",
  "topic": "business",
  "section": "Business",
  "published": "2026-10-29T16:00:00.000Z",
  "source": {
    "name": "City AM",
    "slug": "city-am",
    "url": "https://www.cityam.com/england-captain-itoje-lands-snoop-dogg-linked-sponsorship-deal/"
  },
  "original_language": "en",
  "account": "Saracens rugby star Maro Itoje has inked a two-year agreement to become an athlete ambassador for AG1, a wellness brand founded by Chris Ashenden. The lock forward joins a roster of high-profile sports stars, including Hugh Jackman, Lewis Hamilton, and Allyson Felix. Itoje's deal with AG1 comes as the company takes on its first football sponsorship, becoming the front-of-shirt sponsor for Swansea City. AG1 is currently the shirt sponsor for Championship football team Swansea City, a move which bucked a trend of gambling organizations sponsoring football teams following a voluntary ban in the Premier League. The brand offers a green health powder, which is mixed with water, and AG1's sponsorship of AG1 is AG1's first venture into football. The Welsh rugby union forward's partnership with AG1 will see him featured in various formats, including a 'Morning Person' series, press, podcast content, and a UK event programme.",
  "summary": "England captain Maro Itoje has signed a deal with Swansea City sponsor AG1 ahead of next month’s Nations Championship at Twickenham. The Saracens forward has penned a two-year agreement to become an athlete ambassador for the wellness brand, which makes drinks supplements. The lock joins actor Hugh Jackman, racing driver Sir Lewis Hamilton and sprinter [...]",
  "key_points": [],
  "editors_take": null,
  "illustration": null,
  "coverage": {
    "outlets": 1,
    "also_reported_by": []
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}