{
  "id": 17086981,
  "title": "Hailey Bieber and Bella Hadid Are at War Over Activewear. The Lesson Works For Any Brand on Any Budget",
  "url": "https://urgent.news/2026/10/29/hailey-bieber-and-bella-hadid-are-at-war-over-activewear-the-lesson",
  "topic": "world",
  "section": "World",
  "published": "2026-10-29T15:30:00.000Z",
  "source": {
    "name": "Inc.",
    "slug": "inc",
    "url": "https://www.inc.com/michael-tasner/hailey-bieber-bella-hadid-activewear-influencer-marketingstrategy/91427558"
  },
  "original_language": "en",
  "account": null,
  "summary": "The biggest names in activewear are fighting over a tiny pool of A-list talent, but the real playbook underneath it works for a brand a fraction of their size.",
  "key_points": [],
  "editors_take": null,
  "illustration": null,
  "coverage": {
    "outlets": 1,
    "also_reported_by": []
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}