{
  "id": 17083410,
  "title": "Whoop is cutting membership prices for Black Friday — check out every deal going live",
  "url": "https://urgent.news/2026/10/29/whoop-is-cutting-membership-prices-for-black-friday-check-out-every",
  "topic": "tech",
  "section": "Tech",
  "published": "2026-10-29T10:00:00.000Z",
  "source": {
    "name": "Mashable",
    "slug": "mashable",
    "url": "https://mashable.com/tech/whoop-black-friday-holiday-sale"
  },
  "original_language": "en",
  "account": "Whoop is offering its biggest Black Friday sale of the year, starting on November 19 at 8 a.m. ET with deals up to $60 off annual memberships and 20% off accessories. New members can pick from three tiers: Whoop One, Whoop Peak, and Whoop Life. The Whoop One is the entry-level option, priced at $189 for a one-year subscription (a $10 discount off the regular price), while the Whoop Peak costs $199 for a one-year subscription (a $40 discount off the regular price). The Whoop Life, a clinical cardiovascular screening tier, is priced at $299 for a one-year subscription (a $60 discount off the regular price) during Black Friday. Existing members can renew or upgrade to either Whoop Peak or Whoop Life for $199 or $299 respectively, receiving a free MG-compatible charger. After Black Friday, existing members will have the chance to get 10% off new Peak and Life memberships from December 12 through January 7, along with a 20% discount on Advanced Labs and GRAIL testing.",
  "summary": "Whoop's Black Friday sale starts Nov. 19, taking up to $60 off One, Peak, and Life memberships, plus 20% off accessories and apparel.",
  "key_points": [],
  "editors_take": null,
  "illustration": null,
  "coverage": {
    "outlets": 1,
    "also_reported_by": []
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}