{
  "id": 17079719,
  "title": "SiriusXM Stock Rises on Subscriber Gains",
  "url": "https://urgent.news/2026/10/29/siriusxm-stock-rises-on-subscriber-gains",
  "topic": "finance",
  "section": "Finance & Markets",
  "published": "2026-10-29T15:25:54.000Z",
  "source": {
    "name": "Billboard",
    "slug": "billboard",
    "url": "https://www.billboard.com/pro/siriusxm-stock-rises-q3-2026/"
  },
  "original_language": "en",
  "account": "On Thursday, October 29, SiriusXM Holdings stock experienced a nearly 3% increase following financial results that highlighted the company's growing revenue sources. The satellite radio giant reported the addition of 5,000 new subscribers during the third quarter, contributing to its diverse and affordable audio entertainment plans. In addition, SiriusXM's sports stations saw increased viewership, while advertising revenue remained stable at $465 million. Consequently, the company raised its full-year forecast for revenue, adjusted EBITDA, and free cash flow for the second consecutive quarter. The revised projections for 2026 anticipate $8.55 billion in revenue, $2.65 billion in adjusted EBITDA, and $1.4 billion in free cash flow.\n\nDuring the quarter, SiriusXM recorded $2.153 billion in revenue, a slight decline brought about by lower equipment revenue. However, net income rose by 6.7% to $317 million, or $0.94 earnings per share. Free cash flow experienced a 14% increase to $293 million, and the company reaffirmed its commitment to generating $1.5 billion in total free cash flow by the end of 2027. To optimize costs, SiriusXM executives ensured they stayed within budget and are nearing the goal of realizing $100 million in cost savings by year-end. Advertising revenue from podcasts grew by 20%, which helped offset a decline in music ad revenue and facilitated the signing of the four-year exclusive deal for the comedy podcast Giggly Squad, hosted by Hannah Berner and Paige DeSorbo.\n\nJennifer Witz, Sirius XM's CEO, expressed pride in the company's third-quarter performance, stating that it showcased progress in building a stronger and more sustainable business. She highlighted the stabilization of the subscriber base, the deepening of engagement through differentiated content and experiences, and the expansion of the advertising platform. SiriusXM's momentum gives confidence to raise full-year financial guidance, reinforcing the company's conviction in its long-term value creation.",
  "summary": "The satellite radio and audio entertainment company reported quarterly revenue fell slightly, but its bottom line rose 6.7% on subscriber and ad revenue stabilization.",
  "key_points": [
    "SiriusXM stock rose 3% after Q3 results",
    "Company added 5,000 new subscribers in Q3",
    "SiriusXM raised 2026 revenue and earnings forecasts"
  ],
  "editors_take": null,
  "illustration": null,
  "coverage": {
    "outlets": 1,
    "also_reported_by": []
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}