{
  "id": 17079260,
  "title": "Gen Z Renamed Diet Coke the ‘Fridge Cig’—Why Coca-Cola’s CEO Is Letting Them",
  "url": "https://urgent.news/2026/10/29/gen-z-renamed-diet-coke-the-fridge-cig-why-coca-colas-ceo-is-letting",
  "topic": "business",
  "section": "Business",
  "published": "2026-10-29T14:30:00.000Z",
  "source": {
    "name": "Inc.",
    "slug": "inc",
    "url": "https://www.inc.com/kamya-marwah/coca-cola-diet-coke-fridge-cigarette-trend/91427341"
  },
  "original_language": "en",
  "account": null,
  "summary": "Diet Coke is having a cultural moment with younger consumers just as Coca-Cola’s North American volume stalls. The interesting part? The brand didn’t create it.",
  "key_points": [],
  "editors_take": null,
  "illustration": null,
  "coverage": {
    "outlets": 1,
    "also_reported_by": []
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}