{
  "id": 17074644,
  "title": "‘You can’t trust the Reese’s logo’: The grandson of Reese’s inventor says Hershey’s 2027 recipe fix is ‘a stall’—and he’s igniting a family feud",
  "url": "https://urgent.news/2026/10/29/you-cant-trust-the-reeses-logo-the-grandson-of-reeses-inventor-says",
  "topic": "culture",
  "section": "Culture",
  "published": "2026-10-29T14:00:36.000Z",
  "source": {
    "name": "Fortune",
    "slug": "fortune",
    "url": "https://fortune.com/2026/10/29/reeses-peanut-butter-cup-recipe-inventor-hershey-chocolate/"
  },
  "original_language": "en",
  "account": "Reese's Peanut Butter Cups are an iconic candy associated with Halloween, with sales peaking during that season. The candy's creator, H.B. Reese, started selling it out of his home in the early 20th century and it quickly gained popularity. Today, Reese's Peanut Butter Cups are synonymous with the candy, appearing in checkout aisles across the country. However, a dispute has arisen between Brad Reese, grandson of the original inventor, and the Hershey Company over changes to the recipe. Brad alleges that the current formula is a \"stall\" and does not reflect the original product. The company has acknowledged changes to some products but insists they are still using the traditional ingredients. The disagreement has sparked public debate over the authenticity of the candy and led to criticism from consumers who feel the taste has changed.",
  "summary": "Hershey says it will bring back the classic recipe in 2027. Brad Reese calls that a stall, but his cousins say he speaks for no one.",
  "key_points": [],
  "editors_take": null,
  "illustration": null,
  "coverage": {
    "outlets": 1,
    "also_reported_by": []
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}