{
  "id": 17071747,
  "title": "No need to cry, but Zwift is now in tiers – new features Zwift Coach and Zwift Video launch as part of Zwift Plus membership option",
  "url": "https://urgent.news/2026/10/29/no-need-to-cry-but-zwift-is-now-in-tiers-new-features-zwift-coach-and",
  "topic": "culture",
  "section": "Culture",
  "published": "2026-10-29T14:00:00.000Z",
  "source": {
    "name": "Cycling Weekly",
    "slug": "cycling-weekly",
    "url": "https://www.cyclingweekly.com/products/no-need-to-cry-but-zwift-is-now-in-tiers-new-features-zwift-coach-and-zwift-video-launch-as-part-of-zwift-plus-membership-option"
  },
  "original_language": "en",
  "account": "Zwift, the popular virtual cycling platform, has introduced two new features as part of its upgraded membership option, Zwift Plus. The company launched Zwift Coach and Zwift Video at an event in Moab, Utah, despite wet and windy weather. Zwift Coach offers a personalized coaching experience by creating a unique plan tailored to each rider's experience, fitness goals, and desired weekly activity time. The plan adapts to changes and inputs, including outdoor group rides and cross-training, and provides progress reports after each workout. Zwift Video, on the other hand, features real-world riding routes filmed in high definition, integrated with Zwift gameplay elements. The initial route offerings cover 385km across locations like the French Alps, Mallorca, and the Scottish Highlands. While Zwift Video shares similarities with Rouvy, Zwift emphasizes that the two products are separate and will remain distinct. Current Zwift subscribers will receive a short-term free trial upgrade to Zwift Plus, allowing them to test the new features before committing to the monthly subscription.",
  "summary": "Zwift shakes things up with two new product releases as we head into indoor riding season in the Northern Hemisphere",
  "key_points": [],
  "editors_take": null,
  "illustration": null,
  "coverage": {
    "outlets": 1,
    "also_reported_by": []
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}