{
  "id": 17071025,
  "title": "Forrester Expects Marketers to Scale Back a Third of Their AI Projects Next Year. Decide Which Third Before Finance Does",
  "url": "https://urgent.news/2026/10/29/forrester-expects-marketers-to-scale-back-a-third-of-their-ai",
  "topic": "ai",
  "section": "AI",
  "published": "2026-10-29T13:00:00.000Z",
  "source": {
    "name": "Inc.",
    "slug": "inc",
    "url": "https://www.inc.com/robert-gillespie/marketing-ai-budget-cuts-forrester-predictions-cfo/91426976"
  },
  "original_language": "en",
  "account": null,
  "summary": "As usage-based pricing replaces flat software seats, finance teams are coming for enterprise AI budgets. Here is how marketing leaders can audit their stack before the CFO makes the call for them.",
  "key_points": [],
  "editors_take": null,
  "illustration": null,
  "coverage": {
    "outlets": 1,
    "also_reported_by": []
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}