{
  "id": 17071024,
  "title": "Erewhon May Be Expanding in New York. Its Biggest Risk Isn’t the $20 Smoothie",
  "url": "https://urgent.news/2026/10/29/erewhon-may-be-expanding-in-new-york-its-biggest-risk-isnt-the-20",
  "topic": "business",
  "section": "Business",
  "published": "2026-10-29T13:46:08.000Z",
  "source": {
    "name": "Inc.",
    "slug": "inc",
    "url": "https://www.inc.com/amaya-nichole/erewhon-expanding-in-new-york-biggest-risk-is-not-20-dollar-smoothie/91426855"
  },
  "original_language": "en",
  "account": null,
  "summary": "A sign spotted at Kith’s Broadway address suggests the two brands may extend a partnership that combines wellness, streetwear, and overlapping audiences.",
  "key_points": [],
  "editors_take": null,
  "illustration": null,
  "coverage": {
    "outlets": 1,
    "also_reported_by": []
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}