{
  "id": 17066142,
  "title": "AI in Business, Without the Hype",
  "url": "https://urgent.news/2026/10/29/ai-in-business-without-the-hype",
  "topic": "ai",
  "section": "AI",
  "published": "2026-10-29T13:32:11.000Z",
  "source": {
    "name": "Dev.to",
    "slug": "dev-to",
    "url": "https://dev.to/nathanbrumand/ai-in-business-without-the-hype-46e2"
  },
  "original_language": "en",
  "account": "Nathan Brumand, an Israeli-American entrepreneur with over 20 years of business experience in the US, has launched a new newsletter called \"The AI-Business Connection.\" His focus is on explaining how businesses can effectively use AI for improvement without overspending, chasing every new tool, or losing human judgment. The newsletter aims to provide practical, real-world advice for business leaders, distinguishing facts from hype.\n\nBrumand emphasizes that AI can save time in several areas, such as responding to customers promptly, following up on leads and tasks, scheduling and coordinating events, drafting emails, proposals, job descriptions, and other documents, and summarizing lengthy documents. He stresses that these applications are repetitive tasks where AI excels. His advice for starting is to focus on one time-consuming task each week, attempt AI tools on it, and evaluate the results before deciding to continue or abandon the tool.\n\nWhile AI can assist in preparation, human judgment and oversight are crucial. AI tools should not handle matters related to finances, commitments, or client relationships. The writer maintains transparency by not exaggerating AI's capabilities and shares both successes and failures. The newsletter will offer weekly insights on AI strategy, practical AI applications, advice for small businesses, and maintaining human leadership. Readers are encouraged to respond with their biggest time-wasters and experiences with AI in their businesses.",
  "summary": "How companies can actually adopt AI: what saves time, where to start, and where people have to stay in charge Hi, I'm Nathan (Netanel) Brumand. I'm an Israeli-American entrepreneur, and this is the first post of The AI-Business Connection. I have nearly 20 years in business in the US. Most of that time went into the unglamorous parts: hiring, cash flow, answering the phone, showing up when you…",
  "key_points": [
    "Nathan Brumand launches AI-Business Connection newsletter",
    "AI saves time in repetitive tasks like customer responses and document drafting",
    "Human judgment crucial; AI not for finances or client relationships"
  ],
  "editors_take": null,
  "illustration": null,
  "coverage": {
    "outlets": 1,
    "also_reported_by": []
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}