{
  "id": 17056934,
  "title": "Private markets adoption set to accelerate as 69% of firms expect growth",
  "url": "https://urgent.news/2026/10/29/private-markets-adoption-set-to-accelerate-as-69-of-firms-expect",
  "topic": "finance",
  "section": "Finance & Markets",
  "published": "2026-10-29T11:25:36.000Z",
  "source": {
    "name": "Private Equity Wire",
    "slug": "private-equity-wire",
    "url": "https://www.privateequitywire.co.uk/private-markets-adoption-set-to-accelerate-as-69-of-firms-expect-growth/"
  },
  "original_language": "en",
  "account": "Private markets are poised for broader adoption in the coming years, with a significant majority of asset managers and distributors anticipating expansion, according to a new KPMG International report. The study, titled \"Private no more: The democratization of private markets,\" reveals that 69% of respondents expect substantial growth, driven by heightened demand from affluent investors.\n\nA majority of fund managers, 53%, already offer multiple evergreen products at scale, signaling a concerted effort to broaden access to private market assets beyond traditional institutional investors. High-net-worth individuals continue to dominate the target market, with 73% of surveyed organizations focusing on this segment, compared to 33% targeting wealthier retail investors.\n\nHowever, regional disparities are evident. Only 12% of respondents from the EMEA region aim to provide evergreen products to mass-affluent investors, compared to 42% in the Americas and 45% in Asia Pacific. Liquidity management emerges as a significant hurdle, cited by 52% of respondents as a key impediment to launching or scaling evergreen funds. Only 40% of fund managers believe intermediaries have a solid grasp of liquidity management tools during periods of high redemptions, while roughly one-third of distributors think their clients comprehend these mechanisms.\n\nOperational challenges also contribute to slow adoption. Nearly half of the respondents, 48%, reported that implementation took longer than expected, while 41% believe the industry underestimates the costs and operational demands of serving a larger investor base. Private equity and private credit are the most commonly offered or planned asset classes, with 62% of respondents citing each.\n\nDespite concerns over underwriting standards and asset valuations, 65% of respondents expressed optimism about the future of private credit over the next year. However, one-third of EMEA respondents forecast a negative outlook for 2027. Meanwhile, 74% of respondents stated that private credit underwriting standards have become tighter over the past three years, as managers confront heightened competition for assets and potential pressure on returns.\n\nThe US is the most mature market for wealth-accessible private market products, with retail alternative assets under management expected to surge from $1.9tn in 2022 to $6.9tn by 2030. In the UK, KPMG sees long-term asset funds as a potential catalyst for broader private market participation, although technological and distribution hurdles could hinder uptake.\n\nNaveen Sharma, head of private capital and asset management at KPMG UK, anticipates the UK market will follow a distinct path from the US, shaped by its regulatory environment and investor preferences. He emphasized the importance of investment platforms accommodating longer redemption periods and non-daily dealing arrangements. KPMG International's David Neuenhaus stressed that firms must harmonize their distribution strategies, technology, and operations to capitalize on the growing demand for private markets, rather than viewing its expansion solely as a product development opportunity.",
  "summary": "Private markets are set for broader adoption over the next three years, with 69% of asset managers and distributors expecting significant expansion as demand from wealthy investors increases, according to a new report by KPMG International.",
  "key_points": [],
  "editors_take": null,
  "illustration": null,
  "coverage": {
    "outlets": 1,
    "also_reported_by": []
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}