{
  "id": 17051217,
  "title": "Interbrand Ranking: German car manufacturers lose a fifth of their brand value - These are the most valuable brands in the world",
  "url": "https://urgent.news/2026/10/29/interbrand-ranking-deutsche-autobauer-verlieren-ein-funftel-ihres",
  "topic": "business",
  "section": "Business",
  "published": "2026-10-29T11:07:00.000Z",
  "source": {
    "name": "Handelsblatt",
    "slug": "handelsblatt",
    "url": "https://www.handelsblatt.com/unternehmen/handel-konsumgueter/unternehmen-deutsche-autobauer-zaehlen-zu-den-verlierern-im-markenranking/100263522.html"
  },
  "original_language": "de",
  "account": "Interbrand's evaluation of the 100 most valuable global brands shows that the entertainment industry has surpassed the automotive industry in brand value. Apple remains the most valuable brand, with a 9% increase in brand value to $515 billion. Nvidia is the biggest winner, with a 71% increase in brand value to $74 billion. The top 100 brands have increased in value by 8.1% to $3.8 trillion, with the technology and entertainment sectors growing strongly due to developments in artificial intelligence. The automotive sector, particularly German brands, has seen a significant decline in brand value, while entertainment brands such as Netflix, YouTube, and Spotify have seen significant growth.",
  "summary": "The 100 most valuable labels are increasing in value twice as much as last year. The pioneer in electric cars is literally collapsing. A tech group is at the top.",
  "key_points": [],
  "editors_take": null,
  "illustration": null,
  "coverage": {
    "outlets": 1,
    "also_reported_by": []
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}