{
  "id": 17045281,
  "title": "As Brussels scrutinises ultra-processed food, FLTRD raises €500K+ to scale across Europe",
  "url": "https://urgent.news/2026/10/29/as-brussels-scrutinises-ultra-processed-food-fltrd-raises-500k-to",
  "topic": "business",
  "section": "Business",
  "published": "2026-10-29T10:05:12.000Z",
  "source": {
    "name": "Tech.eu",
    "slug": "tech-eu",
    "url": "https://tech.eu/2026/10/29/fltrd-raises-eur500k-to-help-shoppers-cut-through-ultra-processed-food/"
  },
  "original_language": "en",
  "account": "Impact investor 4impact capital and a group of angel investors from the fast-moving consumer goods (FMCG) sector have provided over €500,000 to FLTRD, a foodtech app. The app allows shoppers to scan products in supermarkets and instantly learn if they are ultra-processed foods (UPFs) and discover healthier alternatives. Over 70% of supermarket products are UPFs, which are often designed to be tempting through clever marketing and special offers. Research from November 2025 confirms the link between increasing UPFs in diets and the rise in chronic diseases. In July 2025, the European Commission sought FLTRD's expertise on defining UPFs in the EU after receiving advice from its scientific advisers. Founder Anke Kuik highlights that the EU's focus on UPFs is a critical step in addressing this issue. The PureScore system rates products based on three factors: ingredients, processing techniques, and organic certification. More than 150,000 products from seven supermarkets are currently covered, with over 35,000 users in the Netherlands. The FLTRD app aims to reach 100 million users within five years, and the investment allows expansion into Belgium and the licensing of the PureScore to food producers and retailers.",
  "summary": "Foodtech app FLTRD has received more than half a million euros from an impact investor, 4impact capital, and a group of angel investors from the fast-moving consumer goods (FMCG) sector. The app lets...",
  "key_points": [],
  "editors_take": null,
  "illustration": null,
  "coverage": {
    "outlets": 1,
    "also_reported_by": []
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}