{
  "id": 17044480,
  "title": "‘I get more meetings because of the brand’: BlackBerry’s CEO on keeping a famous name",
  "url": "https://urgent.news/2026/10/29/i-get-more-meetings-because-of-the-brand-blackberrys-ceo-on-keeping-a",
  "topic": "finance",
  "section": "Finance & Markets",
  "published": "2026-10-29T09:59:47.000Z",
  "source": {
    "name": "Fortune",
    "slug": "fortune",
    "url": "https://fortune.com/2026/10/29/blackberry-ceo-john-giamatteo-famous-name-more-meetings/"
  },
  "original_language": "en",
  "account": "In the latest CEO Daily, BlackBerry CEO John Giamatteo spoke about the importance of the company's well-known brand name in standing out from competitors. The tech sector is brimming with earnings news, and U.S. futures fell due to disappointing results from major players. Beyond the market chatter, Fortune featured a piece about the 2026 Best Global Brands list, which was released by Interbrand. Apple topped the list, while BlackBerry, which fell out of the top 10, still proudly maintains its iconic name.\n\nGiamatteo explained that having a recognized brand is key to getting more meetings and securing attention from potential investors, media, and customers. Although he has to spend the first 10 minutes of every interaction explaining who BlackBerry is and its current ventures, the brand's positive reputation often leads to favorable reactions. Additionally, the BlackBerry brand reflects the company's resilience and willingness to reinvent itself, as evidenced by the acquisition of QNX software for $200 million in 2010. Giamatteo, who joined the company as president in 2021 and became CEO in 2023, acknowledges that being a public company comes with quarterly scrutiny, but he believes the brand's enduring popularity will ensure BlackBerry's continued success.",
  "summary": "Also: All the news and watercooler chat from Fortune.",
  "key_points": [],
  "editors_take": null,
  "illustration": null,
  "coverage": {
    "outlets": 1,
    "also_reported_by": []
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}