{
  "id": 17042111,
  "title": "CVC and Cinven among bidders for Advent-backed Parfums de Marly",
  "url": "https://urgent.news/2026/10/29/cvc-and-cinven-among-bidders-for-advent-backed-parfums-de-marly",
  "topic": "finance",
  "section": "Finance & Markets",
  "published": "2026-10-29T09:40:01.000Z",
  "source": {
    "name": "Private Equity Wire",
    "slug": "private-equity-wire",
    "url": "https://www.privateequitywire.co.uk/cvc-and-cinven-among-bidders-for-advent-backed-parfums-de-marly/"
  },
  "original_language": "en",
  "account": "Private equity firms CVC Capital Partners and Cinven are among the potential suitors for luxury fragrance brand Parfums de Marly, as current owner Advent International considers a sale that could see the company valued at nearly €2 billion, according to a Reuters report. Spanish beauty group Puig is also believed to be involved in the process, albeit reportedly less actively than some competing bidders. Negotiations are still in progress, with no guarantee that a deal will be reached. Advent bought Parfums de Marly in 2023. Created in 2009, the French-inspired fragrance company produces premium perfumes like Layton, Delina, and Valaya, with bottles typically priced at €250 or higher. The potential deal highlights ongoing private equity interest in premium fragrance brands, which have become a sought-after segment of the beauty industry. CVC, Cinven, Puig, and Advent all declined to comment on the reported sale process.",
  "summary": "Private equity firms CVC Capital Partners and Cinven are among the potential bidders for luxury fragrance brand Parfums de Marly, as current owner Advent International explores a sale that could value the business at just under €2bn, according to a report by Reuters.",
  "key_points": [],
  "editors_take": null,
  "illustration": null,
  "coverage": {
    "outlets": 1,
    "also_reported_by": []
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}