{
  "id": 17032408,
  "title": "Serangoon North coconut shake shop paid over S$6,000 in promotions, gains 'almost zero response'",
  "url": "https://urgent.news/2026/10/29/serangoon-north-coconut-shake-shop-paid-over-s-6-000-in-promotions",
  "topic": "world",
  "section": "World",
  "published": "2026-10-29T08:34:51.000Z",
  "source": {
    "name": "Mothership",
    "slug": "mothership",
    "url": "https://mothership.sg/2026/10/coconut-shake-paid-6000-promotions/"
  },
  "original_language": "en",
  "account": "A coconut shake shop in Serangoon spent over S$6,000 on promotions, but reported minimal response to their efforts. Pradeep Pannirselvam, the owner, shared his struggles and insights into running his own business in an interview with Instagram page @bestfoodsg. Pradeep and his wife, both from lower-income backgrounds, noticed the lack of coconut shake shops in Singapore despite their popularity. They decided to open their shop, Coco Fwens, which is located opposite Serangoon CC. Despite paying food bloggers S$3,000 and a Telegram promotion group S$3,000, they did not see significant results. Pradeep acknowledged the challenges of running a small business and the importance of perseverance. He remains hopeful for his business's future, supported by his wife who also contributes to the shop even though he has not drawn a salary for seven months.",
  "summary": "After seven months of business, the owner has yet to pay himself a salary.",
  "key_points": [
    "Serangoon North coconut shake shop spent S$6,000 on promotions",
    "Owner Pradeep Pannirselvam and wife from lower-income backgrounds",
    "Minimal response to promotions, despite food blogger and Telegram efforts"
  ],
  "editors_take": "Heavy spending on digital influencers and social media groups fails to guarantee customer traffic for small businesses, highlighting the financial risks faced by new entrepreneurs in competitive food markets.",
  "illustration": null,
  "coverage": {
    "outlets": 1,
    "also_reported_by": []
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}