{
  "id": 17025279,
  "title": "Zomato to roll out price-masking ‘Mehmaan Mode’",
  "url": "https://urgent.news/2026/10/29/zomato-to-roll-out-price-masking-mehmaan-mode",
  "topic": "business",
  "section": "Business",
  "published": "2026-10-29T06:31:35.000Z",
  "source": {
    "name": "The Economic Times",
    "slug": "the-economic-times",
    "url": "https://economictimes.indiatimes.com/tech/tech-bytes/zomato-to-roll-out-price-masking-mehmaan-mode-for-group-orders-after-linkedin-users-suggestion/articleshow/135293694.cms"
  },
  "original_language": "en",
  "account": "Zomato, the food delivery platform, will introduce a feature called \"Mehmaan Mode\" this week, according to its founder Deepinder Goyal. The idea was proposed by LinkedIn user Ayushmaan Agarwalla, who suggested a toggle that would hide menu prices when a phone is passed around among guests. Agarwalla explained that the host could then hand the phone to guests for ordering, eliminating embarrassment and hesitation. Goyal expressed gratitude for the suggestion and confirmed that the feature would be implemented this week. The post garnered significant attention, receiving over 2,800 reactions and 74 comments. In addition to Mehmaan Mode, parent company Eternal, which owns Zomato, is venturing into the consumer AI space. They plan to launch Dark, an AI assistant that allows for private conversations later this year. Dark will utilize fine-tuned open-weight models hosted on Eternal's infrastructure and will ensure end-to-end encryption along with user-controlled encrypted memory. Eternal operates various consumer internet platforms, including Zomato, Blinkit, and District, as well as Hyperpure, a B2B grocery supply platform for restaurants.",
  "summary": null,
  "key_points": [],
  "editors_take": null,
  "illustration": null,
  "coverage": {
    "outlets": 1,
    "also_reported_by": []
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}