{
  "id": 17023219,
  "title": "Dax Group: Adidas expects growth again in Europe at the end of the year",
  "url": "https://urgent.news/2026/10/29/dax-konzern-adidas-rechnet-in-europa-im-jahresendspurt-wieder-mit",
  "topic": "business",
  "section": "Business",
  "published": "2026-10-29T06:46:49.000Z",
  "source": {
    "name": "Handelsblatt",
    "slug": "handelsblatt",
    "url": "https://www.handelsblatt.com/unternehmen/handel-konsumgueter/adidas-sportartikelhersteller-rechnet-in-europa-wieder-mit-wachstum/100264477.html"
  },
  "original_language": "de",
  "account": "Adidas expects high single-digit growth in Europe in the fourth quarter. This comes after a 4% decline in the region in the third quarter, the only region where the company saw a decrease in sales. Adidas attributed the decline to a shift in deliveries to wholesalers due to changes in their inventory system and a strategy to reduce wholesale shipments to avoid price discounts. The company has raised its operating profit forecast for the year to 2.5 billion euros, up from 2.3 billion euros. Adidas aims to achieve revenue growth of around 2.5 billion euros and an operating result of around 2.5 billion euros for the year.",
  "summary": "The sports goods manufacturer wants to grow again in the fourth quarter. In the third quarter, the Herzogenaurach-based company increased sales in almost all markets - but it was slow in Europe.",
  "key_points": [
    "Adidas anticipates growth in Europe during fourth quarter.",
    "Europe was only region where Adidas' revenue declined in Q3.",
    "Apparel sales grew by 19%, online sales by 17%."
  ],
  "editors_take": null,
  "illustration": null,
  "coverage": {
    "outlets": 1,
    "also_reported_by": []
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}