{
  "id": 17020919,
  "title": "Tamil YouTube cooking channel’s subscribers cross 1 crore",
  "url": "https://urgent.news/2026/10/29/tamil-youtube-cooking-channels-subscribers-cross-1-crore",
  "topic": "world",
  "section": "World",
  "published": "2026-10-29T06:40:36.000Z",
  "source": {
    "name": "The Hindu",
    "slug": "the-hindu",
    "url": "https://www.thehindu.com/news/national/tamil-nadu/cooking-channels-subscribers-cross-1-crore/article61445799.ece"
  },
  "original_language": "en",
  "account": "A Tamil YouTube cooking channel based in Chinna Veeramangalam, Pudukkottai district, has achieved the remarkable milestone of one crore subscribers. The Village Cooking Channel was honored with a Diamond Play button by YouTube for its success. The group, consisting of cousins V. Subramanian, V. Murugesan, V. Ayyanar, G. Tamilselvan, and T. Muthumanickam, along with their grandfather and former caterer M. Periyathambi, started the channel to entertain themselves and earn extra income. They shared that they began the channel during times when they were not working on their agricultural lands. The team earns around ₹7 lakh monthly from advertising revenue generated by YouTube views. They use at least one-fourth of the earnings to buy ingredients and prepare feasts, which they share with friends, relatives, and others in their village. During the lockdown, they started serving food to old-age homes and orphanages. The group credits Rahul Gandhi's visit for the significant increase in their popularity, as their subscriber count jumped from 10,000 to over 30,000 - 40,000 new subscribers daily. The Village Cooking Channel is the first YouTube channel from Tamil Nadu to achieve one crore subscribers. The team donated ₹10 lakh from their earnings to the Chief Minister’s Public Relief Fund to support the fight against COVID-19.",
  "summary": "Tamil YouTube channel took Chinna Veeramangalam village to global audience",
  "key_points": [
    "Tamil YouTube cooking channel 'Village Cooking Channel' crosses 1 crore subscribers",
    "Channel's creators, cousins and grandfather, started to entertain themselves and earn income",
    "Channel donated ₹10 lakh to CM's Public Relief Fund for COVID-19 fight"
  ],
  "editors_take": "This milestone establishes the channel as a dominant force in regional digital content, proving that rural creators can build massive global audiences while reinvesting significant profits back into their local communities.",
  "illustration": null,
  "coverage": {
    "outlets": 1,
    "also_reported_by": []
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}