{
  "id": 17018051,
  "title": "Seoul design exhibition wins global gold award as visitors pass 1 mil.",
  "url": "https://urgent.news/2026/10/29/seoul-design-exhibition-wins-global-gold-award-as-visitors-pass-1-mil",
  "topic": "culture",
  "section": "Culture",
  "published": "2026-10-29T06:12:03.000Z",
  "source": {
    "name": "The Korea Times",
    "slug": "the-korea-times-koreatimes",
    "url": "https://www.koreatimes.co.kr/lifestyle/people-events/20261029/seoul-design-exhibition-wins-global-gold-award-as-visitors-pass-1-mil"
  },
  "original_language": "en",
  "account": "A groundbreaking exhibition in Seoul that aims to reimagine the capital city has garnered global acclaim, drawing over one million visitors in just nine months. The My Friend Seoul Pavilion, an interactive space showcasing the city's current landscape, future vision, and urban policies, has been awarded a prestigious Gold rating by FRAME Awards 2026. Organized by FRAME, a Dutch magazine dedicated to interior design, the pavilion opened on February 5 and has seen a surge in public interest, with almost one million visitors by the end of October.\n\nThe exhibition was one of six finalists for the coveted Exhibition of the Year award before securing its Gold rating in the final judging held on October 22. City officials are thrilled by the recognition, which underscores the significance of innovative exhibition design and digital content in conveying complex urban planning concepts. The My Friend Seoul Pavilion serves as a dynamic platform for the public to engage with the city's development plans and aspirations, making a compelling case for the transformative power of design in urban development.",
  "summary": "An exhibition designed to help people see Seoul not just as it is but as what it could become has earned international design recognition, with more than 1 million visitors passing through its doors in less than nine months. My Friend Seoul Pavilion, an interactive exhibition space introducing the capital’s current landscape, future vision and urban policies, received a Gold rating in the…",
  "key_points": [
    "My Friend Seoul Pavilion attracted over 1 million visitors in 9 months.",
    "Pavilion awarded Gold rating by FRAME Awards 2026.",
    "Exhibition finalists for Exhibition of the Year award."
  ],
  "editors_take": "The pavilion's international recognition validates the use of interactive design and digital content to transform complex urban planning concepts into engaging public experiences for city residents.",
  "illustration": null,
  "coverage": {
    "outlets": 1,
    "also_reported_by": []
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}