{
  "id": 17008458,
  "title": "Media Briefing: Publishers are selling more subscriptions to smaller audiences. The midterms are the next test.",
  "url": "https://urgent.news/2026/10/29/media-briefing-publishers-are-selling-more-subscriptions-to-smaller",
  "topic": "business",
  "section": "Business",
  "published": "2026-10-29T04:01:00.000Z",
  "source": {
    "name": "Digiday",
    "slug": "digiday",
    "url": "https://digiday.com/media/media-briefing-publishers-are-selling-more-subscriptions-to-smaller-audiences-the-midterms-are-the-next-test/"
  },
  "original_language": "en",
  "account": null,
  "summary": "Ahead of the U.S. midterms and with referral traffic declines, news publishers are racing to turn election interest into paying subscribers.",
  "key_points": [],
  "editors_take": null,
  "illustration": null,
  "coverage": {
    "outlets": 1,
    "also_reported_by": []
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}