{
  "id": 1700769,
  "title": "Brands shake up back-to-school marketing to reach ‘hyper value-seekers’",
  "url": "https://urgent.news/2026/08/18/brands-shake-up-back-to-school-marketing-to-reach-hyper-value-seekers",
  "topic": "business",
  "section": "Business",
  "published": "2026-08-18T12:00:00.000Z",
  "source": {
    "name": "Marketing Dive",
    "slug": "marketing-dive",
    "url": "https://www.marketingdive.com/news/brands-shake-up-back-to-school-marketing-to-reach-hyper-value-seekers/827821/"
  },
  "original_language": "en",
  "account": null,
  "summary": "Retailers like American Eagle are diversifying further beyond capital-I influencers and adjusting their media mixes to be more targeted this season.",
  "key_points": [],
  "editors_take": null,
  "illustration": null,
  "coverage": {
    "outlets": 1,
    "also_reported_by": []
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}