{
  "id": 17002,
  "title": "Amazon and Apple just told us more about their AI plans - here are three things we learned",
  "url": "https://urgent.news/2026/07/31/amazon-and-apple-just-told-us-more-about-their-ai-plans-here-are",
  "topic": "ai",
  "section": "AI",
  "published": "2026-07-31T01:31:50.000Z",
  "source": {
    "name": "BBC Technology",
    "slug": "bbc-technology",
    "url": "https://www.bbc.co.uk/news/articles/cp87m46g392o?at_medium=RSS&at_campaign=rss"
  },
  "original_language": "en",
  "account": "Amazon, Apple, Microsoft, Meta and Google are all pouring substantial funds into artificial intelligence (AI) as they update Wall Street on their financials. Despite the massive investment, these companies are struggling to generate meaningful revenue from their AI tools, leading to negative cash flow and declining stock prices. Google, now part of Alphabet, and Meta reported their lowest free cash flow ever, while Microsoft experienced a surge in stock value. Despite these financial struggles, Amazon reported positive growth and strong sales of its core products due to increased demand. Meanwhile, Apple is set to enhance its AI voice assistant, Siri, with help from Google's Gemini chatbot, and is planning to charge users for heavy usage.",
  "summary": "Billions of dollars are being poured into a new wave of AI technology. But will it pay off?",
  "key_points": [],
  "editors_take": null,
  "illustration": null,
  "coverage": {
    "outlets": 2,
    "also_reported_by": [
      {
        "outlet": "BBC Business",
        "title": "Amazon and Apple just told us more about their AI plans - here are three things we learned",
        "url": "https://urgent.news/2026/07/31/amazon-and-apple-just-told-us-more-about-their-ai-plans-here-are-18910",
        "published": "2026-07-31T01:31:50.000Z"
      }
    ]
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}